Labour Isn’t Working print ad by Saatchi & Saatchi The Conservative party’s 1978 poster of a snaking line of people queuing for the unemployment office under the slogan ‘Labour isn’t working’ has been voted the poster advertisement of the century. Created by the Saatchi brothers, the poster is cited as instrumental in the downfall of James Callaghan’s Labour administration in the 1979 election and the rise of Margaret Thatcher, partly because he rose to the jibe and complained [about the poster in Parliament]. It also marked a sea-change in political advertising as, aiming at traditional Labour supporters who feared for their jobs, it was the first to adopt the aggressive marketing tactics which characterise modern elections.

Labour Isn’t Working print ad by Saatchi & Saatchi

The Conservative party’s 1978 poster of a snaking line of people queuing for the unemployment office under the slogan ‘Labour isn’t working’ has been voted the poster advertisement of the century.

Created by the Saatchi brothers, the poster is cited as instrumental in the downfall of James Callaghan’s Labour administration in the 1979 election and the rise of Margaret Thatcher, partly because he rose to the jibe and complained [about the poster in Parliament]. It also marked a sea-change in political advertising as, aiming at traditional Labour supporters who feared for their jobs, it was the first to adopt the aggressive marketing tactics which characterise modern elections.

Tagged with:

Share this post:



Notes:

  1. partyhardpeople reblogged this from somethingtoseeorhear
  2. somethingtoseeorhear posted this